Vanity Return on Investment (ROI) Examples


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Are you thinking about the value of an unforgettable Word Dial Vanity Number?  Companies that use vanity numbers in their advertising and marketing materials increase response by 25-30%.

Vanity numbers, such as 1-800-ASK-A-PRO, allow businesses to have a toll free number that customers can easily remember.  In the same way that a memorable website address drives traffic, a custom Word Dial Vanity Number can help a business be the first choice in a customer's mind for a for a particular product or service.  A vanity number can help a business with both branding and getting a better response from advertising.  We've provided a few examples of your return on investment (ROI) below using a few of our numbers.

ROI example using a pest control vanity number 1-855-DEAD-BUG (nationwide license) at $49 monthly pre-discount.   Current sales assumption places a value of each pest control sale at $100 and you receive 100 calls per month and you normally convert 20% of all your calls.  Future sales assumption places an increase of 30% more calls with a custom Word Dial Vanity Number at $49 per month.   ROI would be 30 more calls or $600 additional sales per month (65% ROI). 

ROI example using a good call to action vanity number 1-800-CALL-JAMES by an attorney at $199 monthly, two area codes pre-discount. Current sales assumption places a value of each new attorney case at $2,500 and you receive 100 calls per month and you normally convert 5% of all your calls.  Future sales assumption places an increase of 30% more calls with a custom Word Dial Vanity Number at $199 per month.   ROI would be 30 more calls or $3,750 additional sales per month (80% ROI).  What if our number only increased calls by 15%?   You would still have $1,875 additional sales per month (56.5% ROI).

ROI example using a franchised security company number 1-888-SIGNAL-88 by a franchise owner in the Tampa Bay Florida 813 area code at $49 monthly pre-discount.  Current sales assumption places a value of each new sale at $200 and you receive 100 calls per month and you normally convert 10% of all your calls.  Future sales assumption places an increase of 30% more calls with a custom Word Dial Vanity Number at $49 per month.   ROI would be 30 more calls or $600 additional sales per month (65% ROI). 

ROI example using any one of our car dealership numbers 1-800-ACURA-4U, 1-877-LOVE-TOYOTA, 1-866-GOTO-BMW, 1-877-TO-ACURA, 1-877-VOLVO-WAY, 1-866-MY-VOLVO, 1-866-TO-TOYOTA, 1-855-BAVARIAN, or 1-800-RVS-MALL  (nationwide license) at $99 monthly pre-discount.  Current sales assumption places a value of each new sale at $750 and you receive 200 calls per month and you normally convert 10% of all your calls.  Future sales assumption places an increase of 30% more calls with a custom Word Dial Vanity Number at $99 per month.   ROI would be 60 more calls or $4,500 additional sales per month (114% ROI).  What if our number only increased calls by 15%?   You would still have $2,250 additional sales per month (87% ROI).

What if your dealership staff converted 20% of your calls in our example scenario?   You would have $9,000 in sales (146% ROI).
What if your dealership staff converted 30% of your calls in our example scenario?   You would have  $13,500 in sales (167% ROI).